About
Action is the Bridge between Dreams and Reality.
- Name: Jared Ricks
- Location: Utah
Years of experience forging ideas into software
The Reason Why
Anything worth doing is worth doing well.
Quality Matters
Value
High Quality Software Saves Cost
“The bitterness of poor quality remains long after the sweetness of low price is forgotten.”— Benjamin Franklin
Much has been written regarding technical debt and the costs of owning a mess. Going the extra mile to create quality products will always save time and cost in the long run. Never sell your future for the now.
Design
You can choose your path or your destination - but not both.
“One day Alice came to a fork in the road and saw a Cheshire cat in a tree. ‘Which road do I take?’ she asked. ‘Where do you want to go?’ was his response. ‘I don’t know,’ Alice answered. ‘Then,’ said the cat, ‘it doesn’t matter.” ― Lewis Carroll, Alice in Wonderland
Quality denotes design. Random processes never had the power to produce meaningful products.
One of a Kind
Innovation
Anyone can code, but only the fearless can Create!
"There’s no competitive advantage in being just like everyone else."— Daniel Burrus
It takes courage to persue what has not yet been seen - but that is exactly what is needed to make good things happen. Creating the next best thing is not for the faint in heart.
Theme & Variations
Some things cannot be automated
Automating Variations is not the same as Authoring a Theme.
Meaning, Purpose, and Originality are beyond the grasp of automation. No amount of routine coding will ever replace the value of deep thought. Create the Theme, and the variations will automatically follow.
Services
Custom Software
One of a Kind
Theme & Variation
Some things cannot be automated
Quality Matters
Work
Action is the Bridge between Dreams and Reality.
Innovation
competitive advantage
Anyone can code, but only the fearless can Create!
Design
Deep Thought
Meaning, Purpose, and Originality are beyond the grasp of automation